Today's amazing Brazilian Startup is Poup, and the "Chief Cashback Officer" is Gustavo Gorenstein (also known as Guga Gorenstein) who I personally know and admire.
Poup is a company that helps you save money. When you buy something from a traditional store using their service, you can have a percentage of the money back. Poup shares their fee (for intermediating a purchase) with the customer, that's why part of the money goes back to the client.
Lot's of big stores are already Poup's partners and the service is growing fast throughout Brazil.
Guga is a very popular entrepreneur in Brazil. He is very helpful with other entrepreneurs and participates in a lot of events as mentor and speaker (we participated together in Startup Weekend Curitiba this year).
I think Poup's model is a very inteligent one, because it puts together e-commerce, discounts, loyalty and social media. Guga is a very inspiring and ambitious entrepreneur and we hope Poup continues growing and bringing Brazilian entrepreneurship to the highlight.
Soon more news about the Brazilian startup scene!
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Luiza S. Rezende