Today's amazing Brazilian Startup: Poup

Today's amazing Brazilian Startup is Poup, and the "Chief Cashback Officer" is Gustavo Gorenstein (also known as Guga Gorenstein) who I personally know and admire.

Poup is a company that helps you save money. When you buy something from a traditional store using their service, you can have a percentage of the money back. Poup shares their fee (for intermediating a purchase) with the customer, that's why part of the money goes back to the client.

Lot's of big stores are already Poup's partners and the service is growing fast throughout Brazil.

Guga is a very popular entrepreneur in Brazil. He is very helpful with other entrepreneurs and participates in a lot of events as mentor and speaker (we participated together in Startup Weekend Curitiba this year).

I think Poup's model is a very inteligent one, because it puts together e-commerce, discounts, loyalty and social media. Guga is a very inspiring  and ambitious entrepreneur and we hope Poup continues growing and bringing Brazilian entrepreneurship to the highlight.


Soon more news about the Brazilian startup scene!

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Luiza S. Rezende

Guga Gorenstein


Amazing Brazilian Startup of the Day: Qranio

Brazilian entrepreneur scene is each day bigger and better! Today I would like to present you Qranio, an amazing startup whose founder (Samir Iásbeck) I personally admire.

Qranio was founded by Samir and this Brazilian startup is changing the way children, teenagers and even adults feel about education and learning. It's an app where you can answer questions (about many subjects), win points and then exchange these points for prizes. Here you can read more about how it works.

Today they have more then 1 million registered users, 15 million answered questions and 5 thousand redeemed prizes. You can also play by SMS, paying it weekly. There is the normal version and the Premium one.

When I talked to Samir for the first time to know better the idea of the app, he told me that when he was at school he didn't like learning in the traditional way (he found it boring) and things only got better when he invented his own ways to learn and made it fun. That's what he does today with Qranio.

It's an amazing idea and Samir is smartly spreading it over the world! He, Samir, personally is also a very authentic and helpful entrepreneur: with his pink t-shirt and Qranio's logo always with him, he is building a very strong and sustainable brand and a fast growing product.


Soon more news about the Brazilian startup scene!

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Luiza S. Rezende

Samir Iásbeck with his Qranio hat and pink T-shirt.

12 reasons to create a blog for your business

Nowadays it is common that many brands have corporate profiles on the most popular social networks (Facebook, Twitter, Google+, LinkedIn etc), as well as an institutional site with information about their products and services, opening hours, promotions etc. Some companies also have an online space for sales - e-commerce - using internet resources to create a marketable online showcase. But nowadays there are few companies that also create a blog to enhance their online presence.

The purpose of this post is to show the advantages that a blog can bring to your business and why you should immediately create one for your business :-) 

1 - Easy creation: 

Creating a blog is very simple, there are good companies providing servers for this (Blogger, from Google, Wordpress etc). After the decision of creating a blog, in about 1 hour you can have a prototype to broadcast and experiment. 

2 - Easy administration: 

Blogs are usually created on platforms with ready-made templates (such as those mentioned above - Blogger and Wordpress) and everything is done by inserting widgets (with text, images, links, apps) and layout changes. The whole setup is very simple, as well as the administration. In a few minutes using the tool - which is designed to unexperienced people - usually people can learn to manage their own blog. Moreover, because these tools are made to the general public, there are also many tutorials and help forums for those who are having difficulties. 

3 - Flexible and very customizable: 

There are several templates to choose from, all very customizable (you choose color, size, items, widgets, formats, width etc). Despite being a pre-ready tool, it can be quite customized by the user. It is a way to further diversify the brand identity. 

4 - It's Free: 

There are paid tools, but the most used services (like Blogger and Wordpress) are free. To do some design customizations Wordpress asks for payment, but in the beginning you can do without them. For those who have limited budgets, as often the startups are, it is worthwhile to begin with a blog. 

5 - Informal Tool: approaching customers 

The blog itself is a more casual and simple tool than a corporate website or a sophisticated e-commerce. Using this resource helps the brand to create a more human and closer environment to the customer. You can make your blog super sophisticated and with special effects, but I personally don't think this is the best idea (in my opinion it's a space to focus more on content and relationship). 

6 - Blog comments help to bring customers and readers: 

The blog is a more isolated and "private" environment than a news feed in a social network, allowing readers/customers to comment in a deeper and more personal way. Using slang, it may be said that blogging is a more "intimate" environment, in which people who go there are more interested in the subject  and will interact and express more personally their opinion. This creates an area of ​​more quality in the comments and identification of readers/customers. 

7 - The blog space allows greater depth in what is written and, consequently, more space to transmit and exemplify the brand values​​: 

Thinking about the environment and traditional practices of social media, the space for writing is usually restricted to a few characters (and if you want to write a longer post, the user/follower will have to press to "expand" the space of your post - then your post may distract your reader for being too long and he may just ignore that). A blog is an unlimited space to write a more complete text on a subject, without necessarily having to insert "call to action" all the time (such as sometimes social network practices require). Being able to write something longer and wider is something extremely valuable, enabling the brand to go deeper and show more to the client about its values, attitude and mentality. Yes, the blog post can and should contain "calls to action" and not be so long. But the space for the deep writing is significant and it's a "plus" to general engagement of reader/client. 

8 - Great idea: Blog + Social Networks: 

The blog, as said above, is a space for more complete and deep texts, which generate more engagement. Blog Posts combine nicely with posts on social networks, for example in the following format: the brand makes a post on its blog about healthy eating. It shares this post on the brand's profile on Facebook, putting an excerpt of the blog post quoted, the link to the blog post, and a call to action like "how do you maintain a healthy diet on the daily life". It is richer than a blog post or a social network post alone, because this strategy combines the advantages of both environments (a faster and more direct interaction - as occurs in social networks - and further interaction - the full text blog post). 

9 - More cohesion to Social Media strategy: 

If the company has only a institutional website and social network profiles, maybe the online communication is not so clear to the public (because the social network posts are shorter and sometimes are link to third-party content). Having a blog helps to consolidate the communication strategy and shows better to the public the "brand persona", it's values, mission, attitude etc. 

10 - Blogs for specific products or services: 

Blogs can also be specifically about certain products or services that the brand team wants to advertise in a more personal way (or with a smaller budget), because unlike an institutional website, the blog may not be committed to always refer to the brand as a whole (a brand can have multiple blogs, for example). If the company has B2B and B2C products, it may choose to create a blog just for B2C products for example, as a strategy to create a deeper relationship with them. Another reason to create a blog for a specific product or service is in cases of shortage of budget: if the company does not have much cash at the moment and wants to advertise a new product, a blog about it and the interactivity it can generate might be a first step in a medium-term strategy. 

11 - Guest Posts: 

The blog is a personal atmosphere (unlike a profile on a social network, that is more standardized and with fewer editable fields in terms of colors, shapes, items etc), so guest posts from customers, celebrities and general guests are totally welcome and help to enrich the content and brand identity. 

12 - Resources to Improve SEO: 

The blog, when well done and relatively popular, helps the general SEO of the online strategy of the brand, generating more search results and thematic relevance. Until recently there was the Google authorship tool, where you could link the Google+ profile/page of the brand with it's official website/blog, therefore improving the SEO of this website/blog and showing the picture of the profile/page in the search results. Now this tool is not active anymore, and we still don't know how Google Search will organize this feature.


The tips above are valid for both businesses and startups and also professionals who want to build a more solid and consistent online presence on the internet. 

One point that it's always worth repeating: a blog strategy is much more effective when combined with a good social media strategy, as I said in item 8 above. They are essentially complementary strategies, each with its advantages and its metrics. 

I hope this post has been helpful. If you have any questions or need a custom support for the strategy of your company blog (or startup, organization, etc.), send an email to luiza@startupblogbrazil.com


Luiza S. Rezende

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Picture from my personal folder. Find more on my Instagram.


What are the most influential startup mentors of the first half of 2014?

Today the post of the blog is a question: 

In your opinion what are the most influential startup mentors of the first half of 2014?

Feel free to comment below the names that come to your mind (if possible, mention also the Country, city and Twitter of the mentor, so that other entrepreneurs can get in touch if they want).

The mentor can be from any country, city or area. The criteria is to be someone very proactive and helpful within the entrepreneur scene. The idea is to exchange information and help entrepreneurship grow!



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Image from Flickr by Kevin Dooley. Link to the image here. Link to the license here. Link to the summary of the license here.