Startups that help marketers to perform better: Smore and AppsFlyer

Hello, everyone!

Hope you are great...! Today we are going to talk about two very interesting startups that help marketers to do their job better, hope they can inspire you. If you have already tried one of them or if you have a similar startup, please tell us how was your experience and other comments you would like to.

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I have recently heard about Smore, an Israeli startup focused on helping small companies to promote themselves. They say that even if you have zero design experience you can look like a pro. What they do is to help you build online flyers and newsletters. They also offer you detailed stats so that you can follow up your results. They received US$1,7mi in funding and launched in 2012.

I personally like the idea of empowering small business so that with simple tools they can - in-house - solve their marketing needs; hiring an advertising agency to build a big marketing campaign, depend on the location, might be prohibitive.

Have you ever tried Smore or any similar service? What do you think about it? Did it work? If you had your own startup similar to this one, what would you do different? Please share!

Printscreen of Smore's website
The second startup of today is AppsFlyerIt's an app made for mobile apps owners (and the marketers that help them) to advertise their product better and to be able to attract users that will use their product. As they say in their website, they help marketers to pinpoint their targeting, optimize their ad spend and boost their ROI (return over investment). They offer a bunch of real-time data on the app's clients acquisition's funnel, showing, for example, who are the loyal users and what are the conversion rates. The advantage is that you can see the results of more than one campaign in an integrated dashboard.

As everyone who works with internet knows: mobile is the future of advertising. This startup seems to me very up to date with the necessity of having a strong and multiple mobile advertising strategy. They have already 8 global offices and were founded by Oren Kaniel and Reshef Mann.

Have you ever tried AppsFlyer or any similar service? What do you think about it? Did it work? If you had your own startup similar to this one, what would you do different? Please share!

Printscreen of AppsFlyer's website
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Luiza S. Rezende
Corporate lawyer specialized in startups