Startups that help marketers to perform better: Smore and AppsFlyer

Hello, everyone!

Hope you are great...! Today we are going to talk about two very interesting startups that help marketers to do their job better, hope they can inspire you. If you have already tried one of them or if you have a similar startup, please tell us how was your experience and other comments you would like to.

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I have recently heard about Smore, an Israeli startup focused on helping small companies to promote themselves. They say that even if you have zero design experience you can look like a pro. What they do is to help you build online flyers and newsletters. They also offer you detailed stats so that you can follow up your results. They received US$1,7mi in funding and launched in 2012.

I personally like the idea of empowering small business so that with simple tools they can - in-house - solve their marketing needs; hiring an advertising agency to build a big marketing campaign, depend on the location, might be prohibitive.

Have you ever tried Smore or any similar service? What do you think about it? Did it work? If you had your own startup similar to this one, what would you do different? Please share!

Printscreen of Smore's website
The second startup of today is AppsFlyerIt's an app made for mobile apps owners (and the marketers that help them) to advertise their product better and to be able to attract users that will use their product. As they say in their website, they help marketers to pinpoint their targeting, optimize their ad spend and boost their ROI (return over investment). They offer a bunch of real-time data on the app's clients acquisition's funnel, showing, for example, who are the loyal users and what are the conversion rates. The advantage is that you can see the results of more than one campaign in an integrated dashboard.

As everyone who works with internet knows: mobile is the future of advertising. This startup seems to me very up to date with the necessity of having a strong and multiple mobile advertising strategy. They have already 8 global offices and were founded by Oren Kaniel and Reshef Mann.

Have you ever tried AppsFlyer or any similar service? What do you think about it? Did it work? If you had your own startup similar to this one, what would you do different? Please share!

Printscreen of AppsFlyer's website
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See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups



You Have Never Heard About The Startup Uber? Let Me Explain It To You

If you have never heard about Uber I can at least guess you are a more "offline" person. Besides being one of the most valuable startups nowadays, Uber has also been in the front page of a bunch of media channels because of the prohibitions and manifestations that have surrounded the company in the last years.

First of all, Uber is a platform that helps riders meet drivers through an app. It's the next generation of apps that help you find a private way of transportation. Let's understand a bit more about this generation thing.

The first generation of "driver finding" apps were the taxi apps, where through a GPS you told the app where you were and the app matched you with a nearby taxi; you could then follow up the arrival of the taxi and the ride using the app, besides paying easily with your previously registered credit card. There were not any additional perks besides sometimes a discount or special bonuses offered by the apps.

Uber is the second generation. It made possible that (almost) everyone could became a professional driver (therefore earning an extra income in the end of the month or making the driver profession the exclusive source of income of the family). That's the main issue that has generated a lot of controversies literally throughout he world. From Toronto to New YorkBrussels, Paris,  India and Sidney, the controversies are clearly not pacified yet. The core issue is that the taxi driving activity is normally regulated over the world; in order to be regularly allowed as a taxi driver someone usually has to have a specific license that in many countries require payment, time and paperwork. With Uber's arrival those taxi drivers and their supporters felt that the competition was unfair. On the other side, many say that Uber is the future of transportation and that legislation and regulation will have to adapt to this new scenario. The dispute still doesn't show signs of being nearly solved.

Despite the controversies and inflamated opinions, Uber's numbers are impressive: it's estimated that they have more than 160,000 drivers (Jan/2015) throughout the world (with an average of 50,000 new drivers per month), more than 8 million users, 290 cities and 1 million daily rides (17/12/2014).


They also offers more than one type of ride. You can choose to share your ride with other users, to embark on a normal car, on a fancy one (then you normally will get also a bottle of water and maybe magazines and / or candies at your disposal) or in a bigger vehicle where you can better storage your luggage. In all cases before actually calling the driver, you can have fare estimates and plan your budget in advance.


Uber was founded in 2009 by Travis Kalanick and Garrett Camp and received $8.2B in 13 Rounds from 49 Investors.


Leaving the legal / political discussion on the side, I have to say that I have used Uber many times and that the service is great. I am on the side of those who believe that Uber is the future of transportation.


And you? Have you ever used Uber? What do you think about it? Please share your thoughts with us.



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In this blog's right column you will find the most popular posts, as well as the archive of all published posts. If you miss any subject, write to me!

See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups



A startup should solve real needs: the example of Papinha Faz Bem

Hello, everyone,

Today I would like to talk about the importance of solving real life needs while planning or managing your startup. If your business helps people do something in a faster, healthier, more practical, more comfortable or in an overall better way, this is a great starting point. Of course many other factors will influence your success, but being able to solve real people and real life's need for me is in the essence of a long lasting successful business.

In Brazil, Papinha Faz Bem is a startup whose core business is to produce fresh, sometimes totally organic, non-industrialized, healthy and personalized food (in Portuguese, baby's food is called in an informal way of "papinha") for small babies between 6 months and one and a half years old. Personalized food means that if you have a special diet from a nutritionist for your baby, they can prepare this special diet for you.

The idea to create the company came from one of the founders, who is also a father and a cooking lover: he hadn't find a place to buy non-industrialized food for his baby daughter, and decided to start testing at home. After succeeding in creating tasty baby meals (with the approval of his baby), he decided to look for a professional certificate and made a business from this. At Papinha Faz bem they also think about the environment: the "papinhas" come in reusable packages, they produce fertilizer with the organic waste from the food production and to prepare the papinhas they use an intelligent oven that is more energy efficient.

Papinha Faz bem is a good example of how sometimes solving a personal need can lead to a business that will solve other people's need. A startup or even a more tradicional company is all about solving people's needs. If you are not solving any real life problem, I am not sure for how long will your startup survive.

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If you want to know when the next videos are released, sign up on my YouTube channel. If you would like to receive the next Startup Blog Brazil posts, sign up here. If you would like to receive the next Luiza's Blog post, sign up here. 

In this blog's right column you will find the most popular posts, as well as the archive of all published posts. If you miss any subject, write to me!

See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups


5 startups that show that the FUTURE has already arrived

Today I have selected 5 startups that make us feel (at least they make me feel...!) like the future has already arrived. Please check them out and feel free to comment below.

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1- AIRWARE: "Hardware, Software and Cloud Services for Commercial Drones".

I have a personal fascination for drones (wow, we are in 2014 and they are already here!), so everything that has to do with drones calls my attention. Well, this startup doesn't need a lot of explanation, they sell hardware, software and cloud (!) for drones. The age of the flying robots is coming, hey!

2- ZUTA LABS: "Pocket Printer"

You type and the small device prints for you. I loved that and I would one in my purse right now! The format remembers me those child stamps and child paper push that we had in our childhood and that seem to be fashionable until now (or maybe children prefer i-Pads, I can't say)!

3- NEW MATTER: "Simple. Affordable. 3D Printing" - MOD-t

Everybody got very excited with the 3D printers, what was missing was something a-f-f-o-r-d-a-b-l-e. This seems to be New Matter's goal (thanks for that!). The device costs 279 US$ and you can already pre-order that. I found it chic!

4- AIQ SMART CLOTHING:

Wearables, the new "must" in tech. This business has wearables useful for heating, lighting, bio-monitoring, anti-radiation, conductive gloves (those I have... I call them social media gloves because they allow me to blog and post on winter time!). On their website It seems that you have to send a personal email and ask for the product (I didn't find a normal "e-commerce" screen). I want a heating shirt for winter!

5- EKSOBIONICS: exoskeleton

The first image from the homepage can speak alone. Super exoskeleton technology made for people with some forms of paralysis. Absolutely amazing. I think that the medical sector has thousands, if not millions, of possibilities in terms of innovations, new technologies, new facilities, new ways to perform the same activity with less pain, less wait, less nuisance and thus helping many people.

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It's in the hands of the entrepreneurs - brave explorers - to bring to the present what our imagination sometimes puts in a distant future...!

I would like to remember all of you that the technology giants of our time (Google, Amazon, Microsoft) are also developing amazing and world changing technologies (such as Amazon's dronesGoogle's self-driven car etc), but the main goal here is to focus on Startups.

That's it, I love talking about the future. It's just inspiring!


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If you want to know when the next videos are released, sign up on my YouTube channel. If you would like to receive the next Startup Blog Brazil posts, sign up here. If you would like to receive the next Luiza's Blog post, sign up here. 

In this blog's right column you will find the most popular posts, as well as the archive of all published posts. If you miss any subject, write to me!

See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups


10 tips for entrepreneurs to improve daily productivity (and boost their startup)

Entrepreneurs normally work a lot, so it's better to work with quality and productivity, without leaving health, family, friends, girlfriend/boyfriend , espouse and self-awareness behind. That's the best way to be ready for the challenges that your startup will bring. 

Here you'll find some tips to make daily work routine more productive. Hope it's useful to you! Feel free to comment below.

1 - Have a complete and organized calendar. 

I love online calendars, such as Google Calendar, feel free to choose yours (even you prefer the old style ones). I think it's also very good to write (and schedule) everything you need to remember in the calendar. Don't overcharge your memory, relax and let your brain know that everything is important and everything you need to remember is written on your calendar.

2 - Earlier in the day, take a look at your schedule to see what is planned for the day. 

It's the first thing I do in the day. Take a look also in the week and month, to have a broader notion of pending tasks and processes that are happening. If necessary, relocate, add or delete tasks. It seems a bit "freak", but believe me, it works.

3 - At the end of the day, see if it you missed any task and reschedule it. 

If you couldn't manage to do something, no problems, but don't forget to re-schedule it.

4 - Alternate intellectual tasks with more mechanical tasks. 

This "method" helps me a lot to be more productive. If I have to do something intellectually intense, I try to alternate this task with a more "mechanical" one, in order not to be so exhausted.

5 - Do some physical activity during the day. 

I like walking!

6 - Avoid overeating if you are going to work after it. 

You can be less productive and sleepy (at least that happens with me).

7 - Wake up early, feel productive early. 

This item is controversial, I know many people who prefer to work at dawn. But for me waking up early is positive for the day as a whole.

8 - Be hydrated during the day. 

Water, juice... Try not to drink only coffee during the day ;-)

9 - Give attention to friends, boyfriend/girlfriend, husband/wife, family etc. 

Being efficient is also knowing to value people and the moments that matter. Working too much (and forgetting the rest) is absolutely a short term thinking. Take care of your life as a whole, try to be balanced. That's the only way to archive sustainable success.

10 - Have a hobby, do activities for you, improve self-awareness. 

Enjoy life, try to improve yourself everyday, find who you really are and what you really love. (In my opinion) that's what life is about.

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If you want to know when the next videos are released, sign up on my YouTube channel. If you would like to receive the next Startup Blog Brazil posts, sign up here. If you would like to receive the next Luiza's Blog post, sign up here. 

In this blog's right column you will find the most popular posts, as well as the archive of all published posts. If you miss any subject, write to me!

See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups

10 tips for entrepreneurs to improve daily productivity (and boost their startup)

Entrepreneurship - creating value - the example of Moovit and DeaLaundry


If you want to know when the next videos are released, sign up on my YouTube channel. If you would like to receive the next Startup Blog Brazil posts, sign up here. If you would like to receive the next Luiza's Blog post, sign up here. 

In this blog's right column you will find the most popular posts, as well as the archive of all published posts. If you miss any subject, write to me!

See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups
Entrepreneurship - creating value - the example of Moovit and DeaLaundry

Public transportation became easier: let me present you the startup Moovit

Hello everyone!

Hope you are great. Today I would like to share with you an app that is really making my life better recently. Its name is Moovit and I have just read that it received $80mi in venture capital. Great job, guys ;-)

Now living in Tel Aviv and having to move daily to my Master (the correct name is LL.M., but I'll say Master to facilitate...) at Tel Aviv University by bus, Moovit is a daily relief. In the morning I just type the destination in the app and it tells me exactly the the time that the bus will pass by. I can have my breakfast calmly and just 3 minutes before the bus arrives... I leave home and go to the bus stop!

While at the bus you can just let the app on and select "on the route" and it will tell you the time you have to get out. It's really relaxing and it makes going by bus much more fun. Here is a printscreen of this tool:

Moovit app


I was born in São Paulo, in Brazil, and there I always preferred to use the subway (or the car). The public bus system there is not as predictable as it is in Tel Aviv (there aren't electronic panels on the bus stops showing when it's the next, neither they have air conditioning inside...!), so with the subway I could plan better my calendar (but, I have to say, depending on the station you go "things can happen" and you may also arrive late). As I am really freak with planning, organizing and being punctual, Moovit is the perfect tool for me. 

Now watch the video below about Moovit and DeaLaudry "Entrepreneurship - creating value":




For those who want to know, Moovit was founded in 2012 by the israeli entrepreneur Nir Erez. Below is a picture of the team (Congrats, guys!!):

Moovit's team

If you want to know when the next videos are released, sign up on my YouTube channel. If you would like to receive the next Startup Blog Brazil posts, sign up here. If you would like to receive the next Luiza's Blog post, sign up here. 

In this blog's right column you will find the most popular posts, as well as the archive of all published posts. If you miss any subject, write to me!

See you soon!

Luiza S. Rezende
Corporate lawyer specialized in startups